Data-Driven Digital Marketing Specialist
Experienced with B2B, Tech, and Financial companies.
I build multi-channel marketing strategies, execute targeted outreach, and manage vibrant digital communities to drive brand awareness, increase qualified leads, and grow social audiences.
raumargherita@gmail.com
About
I'm Margherita Rau - a Digital Marketing Specialist with a unique edge. Armed with a Master's in Clinical Psychology from Columbia University and hands-on experience across SEO, social media growth, UX research, and multi-channel content strategy, I bring analytical depth to every campaign.
From driving 114% social media growth to improving keyword rankings by 4 positions and raising NPS scores from 61 to 70, I turn insights into measurable impact. I specialize in A/B testing, competitive analysis, GA4 reporting, and building content strategies that move the needle.
Currently pursuing a Design and Digital Marketing Certificate at Pennsylvania College of Art & Design, I'm always evolving my craft at the intersection of data, design, and storytelling.
