Originally from Rome, Italy, I moved to New York City at 13 with a deep curiosity for understanding people. That curiosity led me to earn a Master's in Clinical Psychology from Columbia University - and eventually into the world of digital marketing, where I combine analytical thinking with creative strategy.

I've worked across academic research, UX research, therapy, and marketing, giving me a unique perspective that bridges human behavior and brand storytelling. I'm bilingual in Italian and English.

I am...

Activities

Traveling

Art Museums

Attending plays and shows

Outdoors fun with my dog

SEO Strategy & Keyword Research, A/B Testing, Social Media Growth, Google Analytics 4 (GA4), Content Performance Analysis, UX Research, Competitive Analysis, Multi-Channel Content Strategy, and Data-Driven Campaign Optimization.

I am strong in
laptop computer on glass-top table
laptop computer on glass-top table
monitor screengrab
monitor screengrab